If business is a warfare then business cards are your artilleries. It’s important to be well-armed everywhere you go and be ready to pounce on the multitudes of opportunities to grow your business. This goes without saying that your ammos should stand out too, powerful enough to hit its objective. Here are some tips for your business card design.
What mood would you like to convey. Is your business the “serious” type? Then opt for neutral colours to project that, and you’ll know enough to stay away from a pink-yellow-purple mishmash. Read about colour psychology for more of this. Be careful though not to divert from your logo or your websites’ theme for consistency.
You’ll notice that most big businesses nowadays take the stripped-down approach when it comes to designing their business cards. Good use of white space has its own draw and can end up more visually compelling than a crowded page. Images and text lumped together without any organizing principle that directs the design will look cheap and strain the eyes. Minimize the elements by including only the important details— name, email-add, website, office number and business nature, and a call to action.
Fonts aren’t just your average lettering style, they also convey mood. Times New Roman, for instance, has this old-school appeal much like what is used in law books and academic research papers. Plains like Arial looks modern and contemporary. Consolas imparts a techy vibe. Comic sans projects kiddie playfulness. Avoid mixing font styles. To emphasize, do so by enlarging or making it bold. Also make sure that letterings are readable with a proper font size and colour contrast.