If business is a warfare then business cards are
your artilleries. It’s important to be well-armed everywhere you go and be
ready to pounce on the multitudes of opportunities to grow your business. This
goes without saying that your ammos should stand out too, powerful enough to
hit its objective. Here are some tips for your business
card design.
Colour
What mood would you like to convey. Is your
business the “serious” type? Then opt for neutral colours to project that, and
you’ll know enough to stay away from a pink-yellow-purple mishmash. Read about
colour psychology for more of this. Be careful though not to divert from your
logo or your websites’ theme for consistency.
Spacing
You’ll notice that most big businesses nowadays
take the stripped-down approach when it comes to designing their business cards.
Good use of white space has its own draw and can end up more visually
compelling than a crowded page. Images and text lumped together without any
organizing principle that directs the design will look cheap and strain the
eyes. Minimize the elements by including only the important details— name,
email-add, website, office number and business nature, and a call to action.
Font
choice
Fonts aren’t just your average lettering style,
they also convey mood. Times New Roman, for instance, has this old-school
appeal much like what is used in law books and academic research papers. Plains
like Arial looks modern and contemporary. Consolas imparts a techy vibe. Comic
sans projects kiddie playfulness. Avoid mixing font styles. To emphasize, do so
by enlarging or making it bold. Also make sure that letterings are readable
with a proper font size and colour contrast.
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