As it is usually squashed between wallet cards or
tossed in the pocket with other items, how can a business card maintain its
attractiveness until the time your prospect actually thinks of calling you? One
way is through celloglazing, a finishing procedure that gives print works a
high end finish and prolongs their structural integrity.
Celloglazing is a
finishing process where a thin transparent film is adhered to a printed work,
such as a business card, by a special machine that uses both heat and pressure.
A protective coating is thus formed on the surface, and it’s very hard to
remove. The resulting finish can be matte or gloss, and it can be applied on
one side of the card or both.
Celloglazing increases your business card’s quality by
making it far more robust and giving it a classy, expensive look. This is
particularly helpful when you’re dealing with high-end clients or potential
partners, situations where first impressions of your business matter a lot.
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